“That the Chief Executive prepare a report on any actions taken or planned to be taken by the Council to leverage the two major American football events taking place in Dublin in 2025 — the Aer Lingus College Football Classic and the Pittsburgh Steelers game at Croke Park — in line with the Fingal Tourism Strategy 2024–2029, which commits to strengthening Fingal’s profile as a destination and increasing visibility through coordinated branding and promotion.”

The below motion, in the name of Councillor J. Humphreys was proposed by Councillor J. Humphreys and seconded by Councillor K. Dennison.

“That the Chief Executive prepare a report on any actions taken or planned to be taken by the Council to leverage the two major American football events taking place in Dublin in 2025 — the Aer Lingus College Football Classic and the Pittsburgh Steelers game at Croke Park — in line with the Fingal Tourism Strategy 2024–2029, which commits to strengthening Fingal’s profile as a destination and increasing visibility through coordinated branding and promotion.”

Report: 

The Tourism Development team are in in regular consultation with both Failte and Tourism Ireland regarding such opportunities, and in parallel are developing a Fingal Tourism marketing plan to deliver on the referenced strategy objective.

This has led to the inclusion of Malahide Castle and Casino in the official Aer Lingus College Football Classic Game App. The App will launch in June and include a special offer which will feature prominently, targeting both international and domestic planning their trips. The inclusion of a Fingal site is something that can be built upon in future years.

For the 2025 event, a campaign is being devised to use the event to drive promotion and awareness of Fingal and Fingal sites.

The report was ACCEPTED.

“That the Chief Executive prepare a report on any actions taken or planned by the Council to leverage the two major American football events taking place in Dublin in 2025 — the Aer Lingus College Football Classic and the Pittsburgh Steelers game at Croke Park — in line with the Fingal Tourism Strategy 2024–2029, which commits to strengthening Fingal’s profile as a destination and increasing visibility through coordinated branding and promotion.”

The attached motion, in the name of Councillor J. Humphreys was DEFFERED until the September Stratgeic Policy Committee Meeting.